Dark Reading describes 7 common scenarios that will get your email campaigns routed to the spam bin. These aren’t about specifics like common spam words, but more fundamental best practice guidelines. The short list is below, but the article goes into detail on each subject.

1. Ignoring “unsubscribe” requests.
2. List “repurposing.”
3. Providing unclear privacy checkbox instructions, and ignoring users’ responses.
4. Losing track of internal desktop and server machines that can be used against you.
5. Not keeping databases and address lists up to date.
6. Having vulnerable mailer forms on your Website.
7. Working with non-reputable third-party mailers.

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