Quality – Service – Value – Integrity – Caring

They look great. They sound great. You want to sprinkle them liberally through out your web site copy. You’re sure that they’ll convince your visitors that your firm, above all others, is the “the one.”

The only problem, as pointed out by this BusinessWeek article, is that those five words have come to mean absolutely nothing to an ad-saturated public.

Possibly related:

This entry was posted on Sunday, July 2nd, 2006 at 8:34 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.